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Mathematical Models In Marketing Robert G. Murdick 1971

Your Price: $11.99
In Stock.
Part Number:6508
This auction is for a 293 page clothbound hardcover book-no dustjacket, "Mathematical Models in Marketing", by Robert G. Murdick, and published by Intext Educational Publishers-copyright 1971.

This book is a former college library book with markings, stains on the endpapers on the hinges, some water damage to the first few pages, and a few marks on the cover.

Chapter headings:

Marketing Strategy and Product Planning

Customer Behavior

Forecasting Demand and Sales

Selling and Buying


Advertising and Sales Promotion

Lots of mathematical business models!


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